FINAL TEASER TRAILER

FINAL CHILDHOOD POSTER DESIGN

We are really pleased with our final poster design. The layout is quite simplistic but spooky- too many images would distract the audience from noticing the main image and the secret that lies within making her face as, if you look close enough you can notice, Katie's face, our chosen actoress to play the main character, is made up or coloured in if you like, with screen grabs of the props we used in our teaser trailer. We believed this would be interesting therefore the audience may be intinsed by the film because of how intriguing only the poster is and if they are found of our poster then they may go on to watch the film thinking the film must be much better. You will notice that practicing this poster design before hand, without doubt, extremely benefitted us to adapt a poster we felt best suited our fluent genre and teaser trailer design including all filming details for example, props, layout and colour schemes. For another example, Katie's eyes were very dark and a faded blue in our practice; we aimed to find the option on photoshop to change her eye colour to be more brighter and bluer, however at first we struggled and could not identify this option. Come next lesson we sussed out the colour option and changed her eyes to exactly how we wanted. We feel they really grab the attention of any individual viewing this poster- an audience member would almost be drawn in to the colour we have chosen for her eyes hopefully increasing the number of audience viewers interests. I thought that the title we used for 'Childhood' in our teaser trailer was slightly bland to copy this onto our final design poster, so I contributed and suggested to add effect, almost edit the title and came up with the idea to continue the theme and incorporate the effect of screen grabs from our teaser trailer of props that we created to form the visual of Katie's face for our main image, into our title. We took a lot of time and effort to fit the screen grabs into each and every individual letter. It was tricky at times, cropping the images avoiding not to step over the lines of the letters but worth the time and effort we put in. On some letters we even decided that not all the letters needed to be filled with individual screen grab images I felt it would look 'too perfect' and neat and if we did so, then that would be ignoring our genre and physcologial characteristics of our main character. Most importantly, the opacity was decreased on each individual screen grab, to the same figure of opacity as we chose for the formation of Katie's face (our main image) as I keep repeating that I believe for a chosen genre, there has to be a fluent link between images, information, layout design, colours, fonts etc. Not everything has to be the same, but tweeked in it's individual way which does not even have to be obvious.

Choosing a suitable magazine

Here I shall be discussing the design and suitability of each magazine design to our eery horror film 'Childhood'. I am the only one out of my group to write my part, but whilst doing so I am thinking on behalf of what I believe the rest of my members of the group would think. We share similar taste and thoughts.

Empire
I believe the magazine Empire will be the least appropriate and less suited to fit our film. If our film was perhaps a sequence/sequal then Empire may be ideal however our film is not. 'Childhood' is an original early arty film which is new in the market so I believe it will need to be featured in a magazine which is less familiar than Empire; not so the magazine is known to no one, just not on one of the most popular magazines covers. Empire cover films such as
  'Pirates of the Caribbean'   







               
   'Harry Potter'

 'The Girl With The Dragon Tattoo'

'The Dark Knight Rises'







'X-MEN'






'The Hobbit', and many more fantastic familiar films!

My thoughts
Having taken in to consideration all examples of magazines these are my thoughts in as much detail to really feel an idea of mine I think we could perceive for our own magazine cover:

Total film
Considerable!

Little White Lies
Very considerable. Each and every example of Little White Lies' magazine covers I have researched, are slightly different in the own particular ways so we could easily adapt the design, perhaps keep to the layout as if we changed it completely the magazine brand will not be recognisable, to suit the genre of 'Childhood'. Below is the best example I found that I believe is the closest magazine cover design to suit a horror cinema advertisement:

My idea, I suggest, we could have the same use of colours; blinding white on a black background, and the image in the centre of the cover can be a white outline of Katie, our Oscar Award Winning actress starring as the main character in 'Childhood', sitting on a chair with her head down, hair all straggly and hanging down by either side of her face, in all white costume almost exactly the same to what we dressed her in our teaser trailer, most obviously in a lonely room with 24/7 surveillance. 

This magazine cover can distract some audience members and subtract the tackiness horror cinema can portray when published on paper.

Studio
The least best suited magazine for our film!The layout, colour scheme nor the design fits our genre of film. Plus on most examples of their magazine covers, the feature the main character and our film we wish to leave a mystery, we do not want to print the obvious as we want our film to stay eery and almost frightening.

Primary research
PARACINEMA- After viewing and comparing these examples to find the best suited magazine to feature our film 'Childhood' on the front cover, I continued further and conducted my own research but did not come across many more fantastic film magazines. Although I found one I was found of. The more I look at it the more I can see it working with our film. Positive: Para Cinema is a particular magazine for films with an obvious genre and most of the films featured on the cover are horror and our film has exactly this genre. Negative: the magazine can come across quite comical. The images aren't feautured as clear or concisely and our film is about detail.
Examples of Para Cinema magazine covers:

 Overall thoughts: I have come to a conclusion that Para Cinema magazine is almost tacky (it is a shame because most horror movie magazines come across as this and struggle to portray the true meaning of the film without it looking comical and childish). Para Cinema magazine's suggest they target the audience of young boys who are childishly quite boisterous and into gore.




VIRUS magazine- The suitability of this magazine to our genre of film is compatible. I simply found this magazine through the popular search engine 'Google'.. Below I have uploaded a couple of examples of Virus' magazine covers:

Above the large size text of the title of film 'Hostel' you shall notice that is where the tag line is inserted. This shall be taken into consideration.

Note to self: Underneath the title you notice the tag line printed in smaller text in comparison to the title size. This is important to notice and is most obvious as the title would most definitely be larger than the tag line.. but the quesiton is do we want to be similiar or daringly different we shall decide.

Positive:     simple and vague layout, therefore easily adaptable to make do and change slightly in a format that'll best suit a horror cinema film. The font text of the magazine title 'Virus' suits a horror genre so if we featured in this magazine the connection will work as the link is similar.

Negative:     the font of the magazine title'Virus' is possibly too similar to the font we used for our title for 'Childhood'.

Hearing my groups feedback towards this post will be needed to make a final decision towards the actual magazine cover we wish to feature our film on the front cover.

Soundtrack

When we started to think about our soundtrack we decided that we wanted to use a heartbeat on each title when it appears to create a sudden, intense and dramatic effect which will shock the audience when viewing. Most heart beat sound tracks are known to become faster and faster and increase in pace, however we shall not do the expected and create the unexpected by keeping it the same pace and speed on each title throughout our trailer keeping the high intensity.
Secondary Research - we put all our efforts in to two lessons in class and I even researched out of school time at home, to find the perfect heart beat without it sounding too tacky or unrealistic. (Tayler)

A heart beat was decided to use in our trailer, as it is intense which suits our film story and horror genre, and works especially well over the original soundtrack song (that we grabbed and inserted from our itunes music playlist) we have inserted to play throughout.

Whilst still having the heartbeat affect we also decided we still liked the idea of a voice over. Here are some screen grabs of me and Tayler making the voice over. (Becky)

When editing our voice overs me and Tayler had initially decided that we wanted to use a male voice because we thought it would be most effective and practical for our horror genre to have deep vocals narrating; it would sound creepy and spooky, so we did attempt practicing using "Deeper vocals" as shown below, however when trying it on our voice overs we came to the conclusion that it wasn't really the sound we were looking for and also didn't really fit to the story of our film so we rejected this idea. The male voice vocal effective did not sound as realistic as we wanted it to sound. The voice we wish to use is a voice that would communicate well with audience viewers to intice them. We want a voice over that'd almost send shivers down spines. We then came across a vocal effect we felt fit perfectly named "Hellium breath" also shown below. This was perfect and exactly what we were looking for; Hellium breath had a higher pitch of voice and the laugh we recorded to place at the very end of our teaser trailer sounded exactly like a child voice so it was easily mistaken to believe we used an actual child to record with us. This fortunately saved us a lot of time, and bringing a child into school wouldn't have been most appropraite and could have been difficult dealing with time schedules.

Inspiration and ideas

Hide and Seek Trailer

Above I have inserted, from Youtube, the trailer for Hide and Seek which I showed the rest of my group a while back before even beginning making our trailer, to present ideas we could begin with that I was initially iterested in, of course knowing that we could adapt these influential edits and/or change slightly to suit our film to fit our story. The film clearly is a popular, proven be the number of views, which makes sense to view and grab ideas especially seeing as it is similiar to our genre.Skip and watch inwards from 1.14 to 1.16 and in this very short period of time, It still amazes me that 2 seconds is all that is needed to create a magnificent effect and thrill to the audience viewers. I think it's a fantastic edit. We took this note on board, and when we overlapped in our trailer we remembered that not alot of time is needed for the process and/or for the edit to work. It is effective most in the shortest amount of time.This particular edit in the film has inspired our film and poster editing. We take great interest into the way the various still shots overlap which are clear yet so so fast. This influential edit has benefited our performance to create our own great edit in our trailer for Childhood.

initial poster ideas

Tayler's sketchings of ideas for our teaser trailer promotion poster design

Georgia's sketchings of ideas for our teaser trailer promotion poster design

As you can see, me and Georgia took the time in lesson to discuss and put our ideas on to paper of a few potential ideas of a poster design for our teaser trailer for our film Childhood. This helped us incredibly, as it was a good starter to point before creating the real thing. We decided to draw our first two sketches before sat at a computer to conduct some research on existing posters for great films so we could compare our own knowledge before reviewing experts ideas and we were very pleased with the outcome. The sketches we drew were in fact very similiar to posters we came across in research i.e. the imagery, positioning of titles and images, and effects (for example a dissolve) these were seen to be quite common and popular so we suprised ourselves. Most of the poster designs we sketched included images, when coming to actually editing on Photoshop, taken from the props we used in our actual trailer. We believe it would show a lovely contrast and relationship between our promotion and teaser trailer; easily most relatable. Once we had conducted furthur research we then worked from there. 

Initial Sound Ideas

The main reason as to why I admire this well put together sound track is because it is extremely striking and haunting.

I have researched and found a brilliant, most helpful channel on YouTube called 'SFXSources Channel' that could be to our advantage and put to great use. There are many intriguing sound effects on this channel that we can use for our film as a best fit. I have found specific sound effects that most stood out to me and would be well-suited for our teaser trailer, i.e. Conveyor belt for filming in the underground and Turn Off Camera Effect for when we film the girl on surveillance perhaps.

We also found a great website where albums of different genre music sound tracks are available for downloading. We downloaded a horror themed album with a track called 'The Outsider' from the album titled The Dunwich Horror: H.P. Lovecraft. This we particularly found fitting and used in our animated storyboard..Below is the website used. http://www.jamendo.com/en/search/all/horror

Production Logo Design

For our teaser trailer we must create our individual, unique production logo design. Without a production logo our teaser, nor any film, is not complete. Preferably we wish for the logo to be very attractive and attention grabbing to make our own mark! So we shall instead of rushing and not thinking, take enough time that is needed to collaborate and create an individual logo that suits us best. To help gather ideas and inspiration I have researched a few existing famous production logo designs, these a presented below.


Presented below is Paramounts extremely well-known production logo. I have used Paramounts production logo design as an example as I believe it is a fantastic logo to help collect and adjust ideas for our own.

Again, another example to help with inspiration for our own production logo design

Universals' production logo:

Most production logo designs are in fact simple.

Warner Bros. production logo:

Dreamworks' Production Logo:

Overall, having looked at a few good examples, you notice that all differentiate in one way or another -in colour, images, proportion, sizing etc, but again, are quite brief - simple in other terms. However one thing you could say all do have in common is that they are almost global i.e. Universals design is simply an image of the globe; Paramounts design is high up in the mountains among the stars; Warner Bros.' design is striking yet again high above in the clouds/sky and DreamWorks' design is most similar and situated high among the clouds including an image of a little boy sitting on the moon. I now know to make our groups production logo bold, clear and concise.

Animated Storyboard

Our story board starts off with the main shot of our trailer, the time lapse in the underground, we the introduce disturbing drawings and pictures in shots 2 and 3, these will be flashes, quick takes then shot 4 showing a master shot of all the drawings in a intreging room. Shot 5 will be a first title. Then shot  6 goes back to the scene of the underground. Planned to be filming going down the esculator then revealing our main character the girl at the bottom.

in shot 7 we return to the time lapse where the girl will have moved forward closer to the camera but not too close. We will then flash back in shot 8 to the room skattered with drawings but this time the girl will be scribbling away. Following this will be 2 more titles. The transformation from shot 8 to 9 will be a fade or blur from the girls face in the underground time lapse blended perfectly using the grid effect on the camera to get this accurate into the same girl in her room.

shot 13 shows some of the disturbing images and drawings on the wall fluttering, dramatically lighted. This is then followed by the film title. After the screen will turn fuzzy like shown in the ring. It will the cut to an obver the sholder shot of 2 girls switching the trailer off. This is the twist of the trailer as you have read in the synopsis one of the girls realises that she is that girl. Then a quick flash will be shown "coming soon".

Target Audience

- Teenagers
- Young Adults
-  15-25

There are a number of reason why we believe that this is the best suited age group for our film, one being that the characters are of similar ages so we feel that the audience will be able to interact with the characters more and understand how they are feeling. The film also contains quite disturbing footage, though violence is kept to the bare minimum we believe that 15 year old are mature enough to watch this film. Through doing research we have also found that films with similar story lines and also films with much stronger graphical images than our film have the same ages restriction, so we feel that this is a suitable age range.
We also believe that the horror genre we have chosen will capture the attention of young teenagers, more than it will for adults, due to the fact that the main actor/characters are starring in a "teenage" film.


Looking on the IMDb website, we found the results for one of our influences PARANORMAL ACTIVITY 2. We found that it rated highest on the age range 18 and under both female and male. This is how we want our film to correlate. We want both males and females to be drawn in to our film. Although it was highest rated by under 18's, 18-29's also seemed to like it so although we are ages 17 and 18 and the ideas are coming from a similar age we hope to appeal to the higher age group also, for a larger audience range.

Outline

The film focuses around a young girl who appears to have mental health issues. its starts off with two friends who think they are watching a horror movie, but in actual fact they are watching uncut and never seen before surveillance of one of their childhood, but the question lies..... which one?

Purpose of project

The set brief for our groups project is to produce a teaser trailer for our new decided 'film' that lasts no longer that the approximate maximum amount of all teaser trailers, 1 minute 30 seconds. Our blog will document/ record our daily events and ideas towards our finishing product including the final touches to our evaluation.

Mood Board

Over the weekend i had a thought about what kind of genre i wanted to do for my teaser trailer. I choose Romantic Comedy, so i made a mood board for it, here are some of my ideas.

Originally we discussed to base the genre of our teaser trailer for our 'film' on Romantic Comedy so here I put together a mood board gathering my ideas and thoughts including screen grabs from popular romantic comedys and titles etc.