WHAT IS A TEASER TRAILER?

A teaser trailer ('teaser'), is a short trailer used to advertise an upcoming film, television program, video game, or product. It is a variation of a film trailer. Some don't reveal any of the major aspects from the plot simply 'teasing' the audience while not revealing the storyline. A trailers purpose is to engage the audience, some to be as sort as 15 seconds and some to be as long as 1 minute 30. However long the trailer is all are usually playful throughout.


Below are a few basic examples of teasers trailers we have already began to research and record notes on:


The Human Centipede II (Full Sequence)Teaser Trailer 1 minute 30 seconds

The Human Centipede contains no footage of the actual film itself, just the audiences reactions making people interested in the content and wanting to find out exactly what they are watching. The titles shown above in the screen grabs we carefully put together show how horrific the content may be, i.e. 'BANNED IN BRITAIN'. Of, course audiences watching this teaser trailer will wish to know the reason as to why it is banned, therefore this is very clever. The titles appeared to the beat of the backing track this increased the intensity making the short teaser exciting. As an audience it is quite easy to believe it is over exaggerated therefore it can be on the borderline of deceiving. 'HAS HORROR GONE TOO FAR?', this suggests they are almost proud of the fact their film is too inappropriate.


"Green With Envy" (Muppets Movie) Teaser Trailer   1 minute 30 seconds

This trailer begins to fall the audience into believing the genre is a romantic comedy, until all is revealed when the first muppet is introduced, we find out the movie isn't actually titled "Green with Envy" it is in fact called Muppets Movie. From extra research we found out, to add effect to the mystery of the film the production company created two sets of posters to advertise the film, one titled "Green with Envy" the other "Muppets Movie".

The Girl With The Dragon Tattoo Teaser Trailer 1 minute 42 seconds

This trailer had an extremely fast pace of short takes containing flashing images throughout the film in different orders to complicate and not reveal too much of the storyline to the audience. All takes were played to the beat of the backing track building up to the enormous bold titles which were shown in between takes.  

The Twilight Saga: Breaking Dawn Part 1 14seconds

Because it is a sequel, a film title or long length teaser trailer is not needed as everyone is aware of the film series. It is short and sweet, highlighting the main event of the film prompted by the headings shown in the screen grabs above. Although it highlights what is suggested as the main event of the film, it does not give away the storyline including who Edward is marrying as he is the only character revealed. Unfortunately, because this teaser trailer does not revel very much, it will seem very confusing to new audiences if they have not already seen the sequel. The title 'You are cordially invited', entices the audience and involves them to go and view the film. It's almost as though the audience is at the event.